The Great Assist
Partnered with Jersey Mike's and the Harlem Globetrotters to create community events with youth recreation organizations like Boys and Girls Club, Police Athletic League and Title 1 Schools. Each organization was tasked to award one student or mentor "The Great Assist Award" for being an outstanding team player while celebrating with a special visit from the players themselves! The events received earned media and social coverage.
Belk Flower Wall
Belk created a 50 foot wall of floral bouquets to surprise and delight the community. First as a part of their #BelkShareTheLove campaign for Mother's Day honoring all who take on mothering roles. The experiential activation garnered such success with Press and customers, that they repeated the same event for teachers, first responders, grand openings, and Belk's Anniversary.
Delta x Disney's Mufasa
Acting as a brand-side experiential consultancy, Project 33 Creative supported project management and execution for Delta's experiential partnership with Disney's Mufasa. Managing outside agency partners (MKG) and resources, we created a Red Carpet Activation and in-airport surprise performance that created engaging social content and consumer engagement.
TBS Wipeout “Big Balls Are Back”
Creating an experience on the heels of the global pandemic, we crafted a Wipeout stunt to generate some serious social and earned PR, all while social distancing. Seeded first with the media, big red mysterious orbs (the infamous big red balls), popped up in Chicago, Dallas and LA's highest traffic areas over night!
Belk Bloom Bar
Belk honored their best customers in the weekend leading up to Mother's Day. In their top 15 stores, customers who spent $100 could take home a beautiful bespoke flower arrangement from a sidewalk flower stand.
Adult Swim / Teenage Euthanasia
We helped Adult Swim bring their latest version to life with his one-of-a-kind "Cream-atorium". This visually arresting rolling piece of eye candy traveled the U.S in advance of the show premiere and served up branded ice cream cups to new fans. "Death by chocolate" anyone?
Adult Swim / Tuca & Bertie "Hot Bird Summer"
In a post-pandemic experiential challenge from Adult Swim, we crated OMG moments by helping a 20-foot-tall x 80-foot-long Tuca & Bertie sail along the waterways of NYC and Southern California.
