The Great Assist
Partnered with Jersey Mike's the Harlem Globetrotters created community events with youth recreation organizations like Boys and Girls Club, Police Athletic League and Title 1 Schools. Each organization was tasked to award one student or mentor "The Great Assist Award" for being an outstanding team player while celebrating with a special visit from the players themselves! The events received press and social coverage.
Belk Bloom Bar
Belk honored their best customers in the weekend leading up to Mother's Day. In their top 15 stores, customers who spent $100 could take home a beautiful bespoke flower arrangement from a sidewalk flower stand.
Delta x Disney's Mufasa
Acting as a brand-side experiential consultancy, Project 33 Creative supported project management and execution for Delta's experiential partnership with Disney's Mufasa. Managing outside agency partners (MKG) and resources, we created a Red Carpet Activation and in-airport surprise performance that created engaging social content and consumer engagement.
Betty Buzz Indy Car Race
For its debut sampling initiative, Project 33 assisted Betty Buzz in developing a choose-your-own-adventure concept to engage customers with the variety of their sparkling sodas, which can be enjoyed solo or mixed with spirits. Project 33 managed the creative concept, design, production, staffing, and other related tasks.